Frankly Social


A Picture is Worth a Thousand Tweets

A Picture is Worth a Thousand Tweets

You know the saying; a picture is worth a thousand words.  So, when most of your social media posts are on Twitter, what do you need?  A Twitter Printer, of course!  We recently supplied one of our Hashtag Printers (aka Twitter Printers) to Water Hack: a Queensland-based Urban Utilities’ initiative that took place in Brisbane for the first time in 2018.  This exciting event considered the natural resource of water in combination with technology, as professionals and experts got together to discuss topics such as the Internet of Things, Smart Cities, Blockchain and sustainability.  Water Hack invited their guests—or ‘hackers’ as they are called—to engage with the information provided and be mentored by industry experts and members of the Brisbane start-up community.

So, as you can imagine, the event participants were a super savvy, tech-happy, Twitter-using bunch.  Not surprisingly, the organisers wanted to leverage their canniness to generate buzz around the day’s hashtag. And what a success! The Twitter Printer was a great incentive to get the ‘hackers’ posting.  Such a great incentive in fact, that our hashtag was the second highest trending hashtag in Australia that day! As we say in the world of brand engagement and activation… #winning!

So, how does the Frankly Social Hashtag Printer work? Simply choose a hashtag that resonates with your brand and audience and ask your guests to post images to that hashtag on Twitter and/or Instagram. The photo is then instantly and automatically printed by our high-quality printers onto your custom-branded artwork. Guests leave your event with branded photos and keepsakes from the day, and, as a result, you have organic reach on social media and in real life. What’s not to like! There’s also a good chance your brand and message will be in the faces of the service users for a long time to come, with photos often stuck on fridges, or proudly displayed in the office. This is what we call a social media campaign with legs….and lots of them!

If you have any questions about our Twitter Printers, Instagram Printers or Hashtag Printers for hire in Brisbane, Melbourne and 15 other Australian locations, just holler!