Case Studies

We work alongside Red Bull at many different youth-based engagement activations.  Queensland University of Technology (QUT) hosted a market event for students that saw thousands of students attend to learn about different clubs and guilds available to join, and different activities available to students across both Brisbane campuses. 

Red Bull engaged Frankly Social to promote their new flavour of energy drink, while personalising tote bags for guests.  Students were invited to have their name as well as the graphic design of their choice pressed onto the tote bag.  

Easily the busiest market stand of the day, our lines to receive personalised tote bags stretched on for 30+ metres for the afternoon and into the evening.  With nearly 200 tote bags created that afternoon, the Red Bull activation resulted in some great numbers, with students all around campus sporting their custom tote bags for months to come.